| ARIES CASE STORY – ERIC’S CLIENT SERVICE ISSUE |
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You might find it helpful as background to look at the ARIES Analysis and Tools page before reading this case story.
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Observations |
Possible Inferences |
A major client has complained, saying he’s not getting the support he needs |
The client may expect that more training is provided at no cost to cover deficiencies in what has been provided Senior management taking action indicates the company values the client The client expects updates more frequently than every 3 days; client has a different service-level expectation |
The client says Kate was aggressive in her tone and rude |
She was demonstrably rude Kate was annoyed that client had not upgraded infrastructure Client is over-reacting; has read too much into the situation Kate reacted to various pressures in a way she normally would not have |
The team has lost 2 employees |
The team is short staffed Kate is overworked The staffing issue is not the main issue |
Kate has had 5 years’ experience |
She has experienced similar situations before She has a good basis for assessing what can be expected of clients and how much work she can process Kate is not feeling fully engaged in her work She might feel that she was overlooked for the marketing assignment |
Kate has a sick child |
This is making Kate short-tempered – e.g. through lack of sleep Kate having a sick child has no bearing on the issue |
Kate says the client does not have the necessary infrastructure to support the current version of her company’s software: “It’s not our problem” |
Client is expecting more service than can reasonably be provided Client company’s infrastructure may be OK – not the issue Kate says |
Kate says the client has been trained in how to run the reports |
The client was not personally engaged in the training that Kate and her colleagues provided There are aspects to do with the nature of the specific reports required and/or the surrounding context (e.g. pressures associated with the client having to produce a number of specialized quickly) that impact on the client’s ability to apply the training undertaken |
The reflecting component aims to help in uncovering a more complete story as to what might be real for the various stakeholders; to decipher more about the underlying logic, beliefs and feelings that drive them. This part of the process uses a tool called the Reflection Matrix to look at what might be “under the waterline” of the iceberg for the key stakeholders; that is, possible hidden assumptions, interests, feelings, and knowledge.
In the present case, we imagine – from Eric’s perspective – what might be true presently for each of Cameron (the client), Martine (the manager), and Kate (the team member), as well as for himself. The presentation here is not intended to be comprehensive: you might be able to think of other hidden assumptions, interests, feelings or knowledge for the people involved.
Keep in mind the importance of attributing reasonableness in completing the matrix. It is only if we can regard others as acting reasonably – at least from their perspective – that we can test our analysis. Only an analysis capable of being tested is likely to contribute to engaging people and eliciting energy for change.
| Hidden Assumptions |
Hidden Interests |
Hidden Feelings |
Hidden Knowledge |
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| Your (Eric’s) assessment of what the stakeholder (the client, Cameron) might take as given | Your (Eric’s) assessment of what might be important to the stakeholder (the client, Cameron); what they value or want to protect | Your (Eric’s) assessment of what the stakeholder (the client, Cameron) might be feeling but not saying | Your (Eric’s) assessment of what the stakeholder (the client, Cameron) might know but have not declared | |
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My needs should be a priority for the company The solution should be provided without my company having to upgrade the infrastructure By escalating the complaint I will get my needs met |
To get my reports out To be responded to in a timely and professional manner To not have to waste time chasing up solutions and responses To be treated with respect, especially being a major client of Kate’s company |
Frustration about not being able to give the reports to my boss, about the claim that the issue is the infrastructure, and about Kate’s rude behavior Worry about ramifications of report being late Dissatisfied with my own company for not supporting the infrastructure upgrade |
Aware of circumstances in which report is required Maybe considering other providers of software May know that person is trained but not available May have anticipated that had he not escalated, there could be a further delay May be aware they don’t have budget or resources to do upgrade |
| Hidden Assumptions |
Hidden Interests |
Hidden Feelings |
Hidden Knowledge |
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Your (Eric’s) assessment of what the stakeholder (Martine, the manager) might take as given |
Your (Eric’s) assessment of what might be important to the stakeholder (Martine, the manager); what they value or want to protect |
Your (Eric’s) assessment of what the stakeholder (Martine, the manager) might be feeling but not saying |
Your (Eric’s) assessment of what the stakeholder (Martine, the manager) might know but have not declared |
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Kate didn’t do her job well There is a pattern developing here and there are issues with the performance of Kate’s team These types of issues should not come to me, but should be handled at the local level Staffing issue is unlikely to be significant |
Protecting the client relationship Improving customer support Ensuring Eric as the manager prevents these problems occurring Not hearing directly from clients re complaints |
Annoyed that the problem wasn’t resolved when client expected Embarrassed in relation to the client Skeptical about client’s motives Discomfort in that withdrawal of a staff member may have contributed to problem |
May know about client upgrade status May know of an issue re the software which hasn’t been communicated to client Knowledge of staffing situation |
| Hidden Assumptions |
Hidden Interests |
Hidden Feelings |
Hidden Knowledge |
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Your (Eric’s) assessment of what the stakeholder(Kate, the team member) might take as given |
Your (Eric’s) assessment of what might be important to the stakeholder (Kate, the team member); what they value or want to protect |
Your (Eric’s) assessment of what the stakeholder (Kate, the team member) might be feeling but not saying |
Your (Eric’s) assessment of what the stakeholder (Kate, the team member) might know but have not declared |
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The client was wrong to escalate (she had said it would be 2 days) The client has contributed to the issue (infrastructure issue) The client is over-reacting Client should be able to handle this (as they have been trained) |
Happy client Manage the degree of pressure she is under Having management think she is doing a good job Having the client upgrade so she could provide support they want |
Frustrated, embarrassed, pressured, stressed Angry – have done my part of the job; problem is at client end Discomfort at how she spoke to client Not supported by own manager (resources issues) Overwhelmed with personal and work circumstances |
She knows she overreacted in speaking with client |
| Hidden Assumptions |
Hidden Interests |
Hidden Feelings |
Hidden Knowledge |
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Your assessment of what the stakeholder might take as given (Eric’s self-assessment) |
Your assessment of what might be important to the stakeholder; what they value or want to protect (Eric’s self-assessment) |
Your assessment of what the stakeholder might be feeling but not saying (Eric’s self-assessment) |
Your assessment of what the stakeholder might know but have not declared (Eric’s self-assessment) |
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The client’s complaint is legitimate The staffing decision re the marketing project was non-negotiable To speak up about the staffing issue could have been seen as not being a team player; not being aligned, supportive of management decisions |
Values the performance of his term Wants to avoid conflict and disharmony on the team Satisfy the client |
Discomfort that he didn’t speak up re staffing situation Sympathy with the position Kate is in Discomfort in addressing managerial issue with Kate Worried about Kate’s wellbeing Worry about how Martine will evaluate his group’s performance |
Aware that Kate not performing optimally with her external situation Aware of impact of staffing issues on ability of group to perform |
The inquiring component of an ARIES analysis involves the case owner in framing vital questions; those that, in the particular context, are likely to foster joint exploration of contentious issues towards the achievement of deep-reaching change. An imperative for Eric, or for anyone else undertaking this process, is to think about the questions that really matter, including questions he would like to ask but may be inclined to hold back on. The attending and reflecting parts of the ARIES process should help in identifying such questions. A task then is to find ways to express those questions so as to minimize the prospect of hostile responses by others.
The inquiring component of ARIES includes 5 types of questions, as described in Chapter 8 of in the Leadership Mode:
| Checking | Verifying your understanding of what is being communicated |
| Information Gathering and Clarifying | Seeking more information to expand or flesh out understanding and/or to clarify meanings |
| Exploring | Delving into underlying thoughts, feelings, values, beliefs and assumptions |
| Testing | Scrutinizing claims that others make by putting forward new information or observations and seeking their response; examining the inferences that we draw from others’ words and actions |
| Futuring | Seeking to clarify what the future may hold in relation to a topic of inquiry |
Some sample questions
Here are a few examples of questions that Eric (the team leader) could ask the other stakeholders.
To Cameron (the client):
As I understand it your complaint concerns our delay in providing you with information you needed to produce urgent reports, and also what you see as rudeness by the team member, Kate, you dealt with. Do I understand the essence of your concerns correctly? (Checking)
What is your expectation for the turnaround time in response to an issue that you raise? (Info Gathering and Clarifying)
What is your recollection of the discussion with Kate? (Info Gathering and Clarifying)
You said that Kate was “rude” in her interactions with you, and you’ve provided some examples. What was it particularly in her behavior that you found to be rude? (Info Gathering and Clarifying)
Are you hesitant about upgrading your infrastructure? If so, can you share your reasons? (Exploring)
To Martine (Eric’s manager)
What do you see as the underlying issues raised by Cameron’s complaint? In asking this I appreciate that the issues may include aspects of my own performance and that of my team, but I’d like you tell it as you see it. (Exploring)
I imagine the recent series of four similar complaints, with two of them involving Kate, must have raised concerns in your mind about the performance of my area and of Kate in particular? (Testing)
What would be a good outcome for you, in working through this complaint and the associated issues it raises? (Futuring)
To Kate (the team member)
I heard about the complaint from management. But I didn’t hear about it from you. I’m wondering did you make a decision not to talk to me about it. And if so, what was your thinking here? (Testing and Exploring)
Could it be that you were worried that a client you had been working with was upset, and about the possible reaction of management? (Testing)
You’ve mentioned the resources factor. How big a factor is this in the scheme of things for you? (Exploring)
I’m aware that your child is sick. How much has this been a factor in the issues that have arisen here? (Exploring)
You said that Cameron’s company doesn’t have the required software to support the current version of our product. Tell me about your thinking as to how we should deal with clients where they haven’t undertaken the necessary software upgrades? (Exploring)
How do you think we might be better able to deal with other similar complaints if and as they arise? (Futuring)
The expressing component provides an opportunity to think through and rehearse what you might say to specific stakeholders.
Keys with expressing are to:
Creating a short “script” may help you in working out what to include in a verbal presentation and how best to express it.
Introducing: Outlining the context for your remarks, your purpose in speaking up; naming the content you intend to cover
Asserting and supporting: Putting forward the key elements in your case and any reasoning and evidence to back them up, while acknowledging other views
Illuminating: Presenting stories and examples to “color-in” your arguments
Disclosing: Making explicit the relevant assumptions, interests, feelings and knowledge that you might not otherwise state
Inviting: Creating an opportunity for others to respond to what you have said.
Let’s imagine that Eric, the team leader decides to speak up to Martine, his manager, about the complaint from Cameron and the broader issues it raises. (Of course, Eric might also use the Expressing tool in thinking about what he might say in other conversations, including with Cameron, and Kate.) Also, in reality, such a conversation would probably include elements of both expressing and inquiring.
In relation to the client’s problems, Eric could:
….describe the research he has done
… describe his findings with supporting evidence, regarding
Kate’s behavior
Client’s infrastructure
Team resourcing
He might present his own distillation of the issues, while acknowledging the realities he imagines that the client, Kate, and Martine see:
For the client, that the delay in getting information from Kate is impacting on his ability to produce urgently-needed reports
For Kate (team member), that she is facing pressures including with reduced staff resources and in her outside work life, in the context of her being a 5-year contributor with a solid record
For Marine (manager), that she would expect complaints like Cameron’s to be sorted out at Eric’s level (or lower) and not come to her; that she may wondering about the performance of Eric’s group – and Kate – as there has been a series of complaints; and that she (Martine) be aware of the resources issue.
Eric could frame a clear request concerning what he wants from Martine.
And he could also state what he’s prepared to do, both by way of dealing with the present complaint and preventing further occurrences in future.
Eric could offer an illustration or story to support his argument, perhaps drawing on experience from elsewhere.
(Drawing on his Reflection Matrix self-assessment), Eric might speak about thoughts and feelings he has previously held back on, such as:
His earlier assumptions that the resourcing issue was non-negotiable; and that to speak up about the resourcing issue to Martine might have made him appear as not a team player
His sympathy with the position Kate is in, and his regret at not having spoken up on the resourcing issue – and the associated feeling that he has let his team down
His concern as to how Martine may have assessed him and the team in light of the complaint from Cameron, coming as it did after other complaints.
Eric might seek Martine’s response to his analysis and to the request/s he’s making.
From (description of an initial set of conditions that can be held out as contestable):
A series of complaints have been received reflecting a combination of issues including resourcing issues, unclear expectations, infrastructure issues, and inappropriate customer relationship practices. The various stakeholders hold differing perceptions regarding the importance of these issues.
To (description of a desired set of conditions, representing a future vision fulfilled, again that can be held out as contestable):
A fully-staffed, informed, and responsive support function, with clear and agreed understandings with clients about the levels of service and quality they can expect and that we will provide, and client-oriented communication - leading to improved levels of customer service. This to include establishing understandings with clients about their obligations, particularly with regard to infrastructure upgrades.

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